Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualisation, where visitors came from (referrers), how long they stayed and their geographical position.
Google $ Bing Webmaster Tools:
Google Search Console (or)Google Webmaster Tools is a no-charge web service by Google for webmasters.
Google & Bing Webmaster tools allows webmasters to check indexing status and optimise visibility of their websites. Also, It’s helpful to see any bugs, alerts, and indexing issues.
Google Keyword Planner:
Keyword Planner tool is a product from Google Adwords which provides data around the search queries. will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.
Google Trends allows the user to compare the volume of searches between two or more terms. It has ability to show news related to the search-term overlaid on the chart, showing how new events affect search popularity.
SERPs Rank Checker:
This tool helps to see where you land, or leave the website field blank to view the top-to-bottom list of results for a keyword.
Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools. Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling.
Moz tool determine the relevance of a page based on sampling. mozRank is an alternative to Google PageRank. Moz toolbar can show you SEO insights from within Google search results pages and at any particular website.
Find Broken Links:
Discover errors or broken links on your site, One of the most common reasons for a broken link is that the web page to which it points no longer exists. This tools helps to find these issues.
Robots.txt files let the web robots know what to do with a website’s pages., robots.txt located in the root directory is the first file crawled.